24.5 x 17.5
English / Dutch
The essays in this Retail & Interior Design give an impression of the diversity of retail design, the profession of retaildesigner and the MA course Retail & Interior Design at the Piet Zwart Institute, Rotterdam. This publication contains contributions by Lieven De Cauter, Marc Dubois, Mark van der Geest, Rodney Fitch, Patrick Kruithof, Hans van der Loo, Luc Pauwels and Michel van Tongeren.
Retail & Interior Design is about branding, design, experience and emotion, theatricality, continuity and sustainability. Developments in interior architecture and retail design in the last decade have been gripping. Although architecture has long been renowned as the 'mother of the art', interior architecture has always been regarded as a tradition of decoration or arrangement. Retail design had extended its boundaries beyond the arrangement or decoration of space. The design process starts with analysis of the brand identity and finishes only when delivery is completed. Included in and completing this process are components such as visual merchandising, lighting, circulation and all forms of communication relevant to the retail space.