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Human Branding

Strutting Johnnie Walker

Kenneth Pratt, Boris van Berkum

€4.50

Human Branding

Strutting Johnnie Walker

Kenneth Pratt, Boris van Berkum

€4.50

Art

ISBN

978-90-5973-005-2 [episode]

Graphic designer

75b

Number of pages

44

Book size

24 x 17

Binding

paperback

Available in English

special offer: now only € 4.50 instead of € 9,50 [the Netherlands] € 11,00 [Europe] € 12,50 [outside Europa]

Human Branding is visible in the works of a number of contemporary artists. These artists are largely not part of a group nor always collaborate. However they share Human Branding. They share a process by which they make work in which figurative human(oid) forms are used in a logo-istic way. A way of rapidly communicating complex information to us in the same way that many other logos or trademarks might.

Whether Human Branding is new or is becoming more prevalent in the 'high' visual arts remains open to debate. Its place in street and club culture, however, already verges on orthodoxy.