Mind design, Niels Schrader
24 x 22,5 oblong
English / Dutch
Date of release: January 2010
Nieuw-Vennep Zuid, just another common business park in the Haarlemmermeer area? Certainly not! A business park with a vision: an elaborate urban development plan, an ambitious landscape design and a first-rate architectural execution.
This book portrays this exceptional business park, its buildings and the whole process of realization in word and image. Substantive articles throw light on the relations between local and national interests and the influence of these interests on the evolved residential and working landscape.The relationship between the smallest link, the consumer, the human being, and the municipality, the province, the national government and large companies like the Schiphol Group are closely scrutinized. The opportunities and the gaps in developing business parks in the Netherlands in general, and that of this business park in particular, are discussed. Concluding that architecture and entrepreneurship in no way have to rule out one another, this book contributes largely to the discussion on business park policy in the Netherlands.