Special offers
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Kenneth Pratt, Boris van Berkum
2003 / Art / Special offers
978-90-5973-005-2 [episode]
75b
44
24 x 17
paperback
Available in English
special offer: now only € 4.50 instead of € 9,50 [the Netherlands] € 11,00 [Europe] € 12,50 [outside Europa]
€ 4,50 [netherlands]
€ 4,50 [europe]
€ 4,50 [outside europe]
Human Branding
Strutting Johnnie Walker
Kenneth Pratt, Boris van Berkum
Human Branding is visible in the works of a number of contemporary artists. These artists are largely not part of a group nor always collaborate. However they share Human Branding. They share a process by which they make work in which figurative human(oid) forms are used in a logo-istic way. A way of rapidly communicating complex information to us in the same way that many other logos or trademarks might.
Whether Human Branding is new or is becoming more prevalent in the 'high' visual arts remains open to debate. Its place in street and club culture, however, already verges on orthodoxy.